Table of contents
related metrics
It’s the percentage of users who view a content asset and complete a predefined goal. Common conversion goals include:
Content Conversion Rate = (Conversions from Content / Total Content Views) × 100
1.Define the conversion event
2.Track views and conversions
3.Isolate per asset
4.Map funnel influence
High conversion content is your silent sales rep. While views show interest, conversion proves intent. Keep your team focused on content that doesn’t just get read—but gets results.